Frédérique Prud’Homme, a certified massage therapist, offers in-home massage therapy in the Laurentians. Her WordPress site had reached the end of its life: it could no longer be updated, and it had to be replaced entirely.
Massage chez soi offers in-home massage therapy in the Laurentians. Its website no longer did it justice.
Built on WordPress, on an old template, it had reached the end of its life: its software was outdated, updates were no longer possible, and its old code could no longer be improved. Every adjustment to show up well in Google was complicated. Its look had aged, its layout was basic, and the contact form — the whole point of the site — was not always easy to reach. The site had to be replaced entirely.
Above all, Frédérique travels to her clients’ homes: before opening their door to her, they need to be able to trust her. Her new site first had to present a professional image, one that inspires credibility and trust.
Before writing a single line of code, we built the search engine optimization plan: what people who want an in-home massage therapist in the Laurentians search for, the site structure, the address of each page, its title and its description. The site was built on that plan.
The colours come from the old site, which Frédérique liked: a warm taupe and a sage green. The fonts were chosen with her. From the home page on, the site puts forward what reassures: certified massage therapist, insurance receipts.
The live site’s content was carried over, expanded and optimized following the search engine optimization plan. Each massage now has its own page, with the rates, how a visit unfolds and the frequently asked questions. Each of the 18 towns served has its own page too.
The old addresses left behind by WordPress now lead to the right page, and the new pages have been added to Google’s index.
The Massage chez soi website is live: discover its in-home massage therapy service in the Laurentians (in French).