Since 2008, INSQ has trained, certified and recertified Québec’s ski patrollers. Its WordPress site needed replacing. From project kickoff to launch: 17 days.
INSQ is the reference for becoming a ski patroller in Québec: a network of more than 30 ski resorts and 15,000 certifications and recertifications issued since 2008. Its website no longer did it justice.
Built on WordPress, it required constant maintenance and updates, and every adjustment to show up well in Google was complicated. Its look had aged, its layout was basic and dull, and the registration form — the whole point of the site — went almost unnoticed.
Before writing a single line of code, we built the search engine optimization plan: what future patrollers search for, the site structure, the address of each page, its title and its description. The site was built on that plan.
Rescue red, winter-sky blue, bold and straightforward lettering. On the home page, a real photo of patrollers at Mont Sutton.
The live site’s content was carried over, expanded and optimized following the search engine optimization plan. Both forms — contact and training registration — were rebuilt.
Page addresses stayed the same. The old addresses left behind by WordPress now lead to the right page, and the new pages have been added to Google’s index.
The INSQ website is live: discover its ski patroller training in Québec (in French).